Basel by Berlin, the analog counterpart of Art Basel Online Viewing Rooms

Basel by Berlin Portada
Sophie Reinhold, 'Mann mit Wurst', 2020 at CFA...

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Basel by Berlin tries to “substitute” the face-to-face —for those who were in the VIP lists of course— notorious, exclusive, luxurious, but of course Berlin style, the preview days of Art Basel 2020, which canceled and was transferred to online under name Art Basel OVR (Online Viewing Rooms). Thirty-one Berlin galleries will open their doors to art critics, curators, and collectors on Wednesday, June 17, and Thursday, June 18, from 11h to 18h. Shown will be a selection of artworks originally planned to be presented at Art Basel 2020.

Under normal circumstances, anyone worth their salt in the art-business would be in Basel next week. Instead, the Berlin galleries are working on the concept of the Basel online viewing room for the world that is no longer traveling. Nevertheless, the Basel by Berlin initiative stems from the desire to create a context in which the physical experience of art is maintained as a social space. The face-to-face visit during the Art Basel preview days came up after several conversations between Berlin gallerists. They realized that they were all unknowingly working on the same idea: “to make it real”. The artworks that will be present on the online platform in Basel have to be experienced in an analog way, and no need to say that galleries will follow the present COVID-19 visitors regulations. Anycase the works had to be installed, contextualized with each other, and then photographed and filmed, for the virtual experience. An analog experience in the galleries.

David Renggli, Insta Cat (#1) (working title), 2019

Soon after the announcement that the infamous Art Basel fair was transferred to September, the organization announced that the 2020 edition had to be finally canceled. Given the uncertainties, the best option concerning the Basel show was to focus on next year’s edition and delivering a fair of the exceptional international galleries and collectors that the art world expects.

Basel cannot be replaced, especially when it comes to sales, however, Basel by Berlin offers the artworks in a physical space in addition to the virtual platform. The 31 Berlin galleries will be also visible in Art Basel Online Viewing Rooms. The Art Basel OVR will run from June 19, 13h to June 26, 13h CET, with Preview days from June 17 to June 19. And whilst no physical show will take place in Basel this year, collectors and art lovers will still be able to discover over 4.000 exceptional artworks presented by 282 of the world’s leading galleries.

Basel by Berlin Galleries

Galerie Guido W. Baudach, BORCH Gallery & Editions,Galerie Isabella Bortolozzi, BQ, Galerie Buchholz, Buchmann Galerie, Eigen + Art, carlier gebauer, ChertLüdde, Mehdi Chouakri, Contemporary Fine Arts,Konrad Fischer Galerie, Lars Friedrich, Galerie Michael HaasGalerie Max Hetzler, Kewenig, König Galerie, KOW, Galeria Plan B, Gregor Podnar, Peres ProjectsMeyer Riegger Galerie, Nordenhake, Esther Schipper, Thomas Schulte, Société, Sprüth Magers, Barbara Thumm, Galerie Barbara Weiss, WentrupBarbara Wien.

Sophie Reinhold at Contemporary Fine Arts

Georg Baselitz at Contemporary Fine Arts

Nevin Aladağ, Kark Haendel, David Renggli, Peles Empire, Hicham Berrada, Gregor Hildebrandt and more at WENTRUP

André Butzer at Max Hetzler

Willy de Sauter at Mehdi Chouakri

Galerie Michael Hass

Borch Gallery & Editions

Art Basel Online Viewing Rooms

Images: Francesca Vantaggiato and María Muñoz, (c) 17.06.2020


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